While the B2C market is a major focus, the future of the Night Light USB Outlet is in the business-to-business (B2B) segment. This market is driven by the needs of architects, engineers, and building managers. These are the key decision-makers who recommend and install the products.
A professional needs a product that is reliable and built to last. A product failure can lead to a costly and reputation-damaging service call. A survey of building managers found that 95% of them prefer to install products with a long warranty and a proven track record of durability.
Time is money. A product that is easy to install can save a contractor a significant amount of labor costs. A major manufacturer of smart outlets reported that its new "quick-connect" design reduced installation time by 40%.
The night light USB outlet market is not just about selling a product. It's about building a relationship with the professionals who will use the product.